Limited capacity
LEXGRO Strategic Advisory
For firms that need more direct senior-level marketing leadership than the CMO Intelligence system provides on its own. Individually scoped, and deliberately limited.
What it is
Senior marketing leadership, scoped to your firm
Most firms are well served by CMO Intelligence: the measurement, the interpretation and the leadership development that comes with it. Some firms have a marketing operation complex enough that they need direct senior involvement in the decisions themselves.
Strategic Advisory is that engagement. It is individually scoped based on the complexity of your marketing operation and the level of leadership required, and we take on a limited number.
Custom engagement. We will tell you honestly whether you need it.
May include
- Senior marketing strategy and planning
- Marketing budget allocation and investment decisions
- Agency and vendor oversight
- Executive-level performance analysis
- Marketing leadership and decision support
- More frequent strategic involvement
- Coordination across marketing, intake and firm leadership
Scope
How involved we get is up to you
Strategic Advisory adds senior judgment to the decisions you are making, at whatever depth the engagement calls for. Some firms want a voice in the room each month; others want closer involvement in budget and vendor decisions.
What it does not become is your agency of record or your media buyer — the people and vendors executing your marketing stay in place. If what you need is someone to run marketing day to day, we will say so.
Considering a fractional CMO instead? That page covers what the role involves and when it genuinely fits.
Start with a review
Scoping begins with the same conversation everything else does: a look at what your marketing is producing and where the decisions are actually being made.