Own the truth.
You're already spending enough to get more cases.
The question is how much of that money is being wasted — and how many good cases you're losing along the way.
LEXGRO shows you what your marketing is actually producing, from spend through to signed cases — independently of the agencies and vendors being measured.
Powered by LexxlyIQ, which connects your marketing, calls, intake, CRM and case data.
The five numbers that decide your marketing
Every dollar of waste hides in the gap.
Most personal injury firms measure the first two links precisely and estimate the last three. The estimate is where the money goes.
Spend
MeasuredLeads
MeasuredQualified leads
Usually fuzzySigned cases
Rarely connectedCost per case
Almost never knownStart here
Two ways in, depending on your role
Both begin with a structured assessment. No cost, no pitch deck.
Managing partner / owner
Marketing Efficiency Assessment
A structured review of what you spend, what it returns, and where cases are being lost between the ad and the signed file. You'll leave knowing your real cost per case.
Request the assessmentMarketing coordinator / manager / director
PI Marketing Leadership Assessment
Find out where your skills sit against what running PI marketing actually demands — attribution, case economics, vendor accountability, intake. Then learn the rest.
Request the assessmentFrom firms we work with
Guessing to knowing
"LEXGRO took us from guessing to knowing exactly where our cases come from. The accountability changed how we spend every dollar."
"In the complex world of marketing, finding a consultant who can deliver clarity and results is rare. Working with Keith at LEXGRO has been a game-changer for us. His strategic insights have taken our marketing efforts to new heights."
"Having a CMO who actually understands injury law made all the difference. No learning curve. Results from day one."
"As a client for six months, I have witnessed astounding results with Keith and his team. My monthly caseload has increased from 35–40 to 100 cases. They are reliable, honest, and experts in legal marketing."
The problem
Your marketing data lives in six places and agrees with itself in none of them
The ad platforms report leads. The CRM reports contacts. Intake keeps its own notes. Case management knows what got signed. Nobody joins them up, so nobody can answer the only question that matters.
- Which channels produce signed cases — not leads, cases.
- What a signed case actually costs you, per channel.
- How many qualified callers intake lost last month.
- Which vendor invoices are buying results and which are buying activity.
The problem isn't new. AI changed what is practical. Data that used to take hours of manual work to connect and analyze can now be kept current and turned into useful marketing intelligence.
How it works
Diagnose, instrument, develop, operate
A sequence, not a menu. Each stage depends on the one before it.
Establish the baseline
Build the spend-to-signed-case chain for the first time. Identify visibility gaps and the likely leakage points.
Connect the data
LexxlyIQ connects your marketing, call, lead, intake, CRM and case-acquisition data so the numbers stay current and useful instead of going stale.
Build the internal capability
Your marketing professional learns to run PI marketing using data and AI — case economics, attribution, intake performance, vendor accountability and owner reporting.
Run it on a cadence
Office hours for interpretation questions, quarterly executive reviews for the decisions that need ownership in the room.
Being clear
Keep your team. Keep your agencies. Keep your infrastructure.
LEXGRO can work above your existing team and agencies without replacing them. When a firm needs more help, deeper strategic marketing leadership is also available.
LEXGRO is a marketing intelligence and leadership system for firms spending meaningful money on marketing but lacking reliable, independent executive-level visibility. It is not an agency, and it is not a reporting tool you are left to interpret alone.
Your agencies know the channels they manage. LexxlyIQ looks across the entire case-acquisition chain — marketing, calls, intake and signed cases — independently of the vendors being measured.
Your vendors can own the execution. You should own the truth.
- A measured cost per signed case
- Connected marketing and case data
- A prioritized 90-day plan
- A marketing lead who knows what to do
Who you'll work with
Twenty-five years inside legal marketing
Keith Dyer has spent 25 years in legal marketing, working with more than 40 law firms and managing millions in marketing spend. He built LEXGRO and LexxlyIQ because the same problem kept appearing: firms were making six-figure marketing decisions without being able to verify which spending actually produced signed cases.
He hosts the Law Firm Boardroom podcast and speaks at legal marketing conferences.
- 25 years in legal marketing, 40+ clients, $100M+ revenue generated
- Graduate of the MIT Sloan School of Business, with a focus on Digital Business and the Business Implications of Artificial Intelligence
- Host of the Circle of Trust Law Firm Podcast
"Most firms don't have a marketing problem. They have a measurement problem that looks like a marketing problem."
Keith Dyer, FounderFrom the desk
Latest thinking
What we're seeing in law firm marketing right now, written up as it happens.
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See the full program →Start with an assessment
A structured look at your spend, your intake, and where the two stop talking to each other. If the diagnosis says you do not need the rest, we will tell you.