The capability layer
Law Firm Boardroom
Nobody teaches you how to run marketing for a personal injury firm. Boardroom is where your internal marketing leader learns — and it is included in the flagship CMO Intelligence engagement.
How the pieces fit
Three layers, one outcome
You buy an outcome, not three products. These are the layers that produce it.
Data truth layer
LexxlyIQ
Integrates and organizes your marketing, intake and case data to establish what is actually happening across the acquisition funnel.
What is happening?
Intelligence layer
CMO Intelligence
Interprets the data to identify waste, leakage, opportunities and priorities — converting measurement into management decisions.
What does it mean, and what should we do?
Capability layer
Law Firm Boardroom
Develops your firm's internal marketing leadership so the capability stays after we step back.
Who inside the firm can run this?
What Boardroom includes
Marketing leadership development
- Training and certification — structured development in PI marketing leadership, with certification on completion.
- Playbooks and proven frameworks — the written methods your marketing lead keeps and reuses.
- Executive education and office hours — recurring sessions on interpretation, cost per case, attribution, intake economics and vendor accountability.
- Peer learning — marketing leaders at other PI firms, comparing real numbers rather than opinions.
- Support developing stronger internal marketing leadership — so the firm becomes more capable rather than more dependent.
Included in the flagship CMO Intelligence engagement.
Who it develops
A path, not a course catalog
Firms that invest in their marketing lead stop needing to replace them.
Two questions
Worth answering up front
Can we buy Boardroom on its own?
No. Boardroom is the capability layer inside CMO Intelligence, and it is included in the flagship engagement at $3,500 a month. Training without connected data has the same problem as data without training: neither changes a decision on its own. The layers are sold together because they only work together.
How is this different from the legal marketing certifications that already exist?
Existing programs teach general legal marketing across all practice areas — digital channels, social, content, reputation. Useful, but broad. Boardroom teaches one thing: the economics of acquiring a personal injury case. And it teaches it against your firm's own connected data rather than against general best practice.
Find out where your marketing lead stands
The PI Marketing Leadership Assessment maps their current ground against the seven areas the role demands, and tells you which parts of Boardroom they actually need.