The core program
LEXGRO CMO Intelligence
AI-powered marketing intelligence plus experienced human interpretation for law firms. LexxlyIQ connects the data from marketing spend through signed cases. LEXGRO helps your team understand what the numbers mean and what to do next.
How the data connects
Six sources, one chain
Ad platforms, call tracking, CRM, intake notes, case management and billing — connected through LexxlyIQ so you can follow the path from marketing spend to signed case without piecing it together by hand.
Six systems, none of which talk to each other
Offer architecture
Find, fix, prove, build capability
- Find The Marketing Efficiency Diagnostic establishes your acquisition economics and identifies the three to five highest-value sources of waste or leakage.
- Fix The 90-Day Plan prioritizes the changes and guides your existing team and vendors. Not unlimited execution, not vendor management.
- Prove LexxlyIQ measures marketing spend through signed cases and cost per signed case, giving you a clearer view of what is actually producing cases.
- Build capability Marketing Leadership Development, office hours and playbooks develop your internal operator so the firm gets more capable rather than dependent on us.
Scope
Who this is for
Best-fit firms have enough marketing spend and operational complexity to have a real marketing-management problem — generally personal injury practices in the $2M to $15M revenue range.
Revenue is a proxy, not the qualifier. What matters more is marketing spend, channel complexity, intake volume, whether there is an internal marketing person, and how sophisticated the management of it all currently is. A smaller firm spending heavily across several channels is a better fit than a larger one spending very little.
Best-fit firms usually have marketing and intake infrastructure already in place. LEXGRO can sit above that infrastructure as an independent intelligence and advisory layer, with deeper strategic leadership available when a firm needs it.
Finance and operations leadership are available separately as Fractional CFO and COO engagements, or together in the LEXGRO C-Suite.
Not included in CMO Intelligence
- Campaign execution, media buying or creative production
- Website builds or day-to-day vendor management
- Unlimited one-to-one consulting
- Standalone reporting screens — a wall of charts is not the product
Standard implementation targets roughly four weeks from receipt of the required access and credentials — not from signature. The pace depends on how quickly your team can hand over access.
Common objections
The three things owners ask first
Is this a fractional CMO service?
Not necessarily. LexxlyIQ can stand alone, or LEXGRO can add recurring strategic interpretation and senior marketing leadership. How involved we become depends on what your firm needs. At the core, we build the independent intelligence layer above your marketing.
Do you run our campaigns or make our ads?
No. No media buying, no creative production, no website management, no day-to-day vendor management. Most firms already have people doing that. Our position is that they do it better with accurate numbers than with estimates.
We already have an agency. Does this replace them?
Not necessarily, and that is not the intent. We sit above whoever is executing. What usually changes is the conversation with them. Vendors report on what they can measure, which is rarely signed cases. Once you can see cases by channel, those conversations get more specific.
More in the FAQ, or see how the work actually runs. If you are weighing a fractional CMO, that page covers what the role involves and when it fits.
Every engagement starts with an assessment
We don't sell the program cold. The assessment tells us both whether your data is in a state where this will work.