For marketing coordinators, managers and directors
PI Marketing Leadership Assessment
Nobody trains you to run marketing for a personal injury firm. Find out where your gaps are, then close them.
Firm owner or managing partner? Take the Marketing Efficiency Assessment instead.
Why this exists
Most PI marketing roles are learned on the job, under pressure
You were probably hired to handle marketing, not to build an attribution model or hold a vendor to account on cost per case. Then ownership started asking what the spend returns — and the honest answer is that the data doesn't say.
The assessment maps your current ground against the seven areas the role actually requires:
- Case acquisition economics and cost per case
- Attribution across channels that don't agree
- Lead quality versus lead volume
- Intake conversion and where calls are lost
- Vendor accountability and reading their reporting
- Budgeting and forecasting for ownership
- Reporting that answers the partner's actual question
Firms that invest in their marketing lead stop needing to replace them.
The assessment tells you where the gaps are. Law Firm Boardroom is where you close them. If you own the firm rather than run its marketing, the Marketing Efficiency Assessment is the one you want.