Fractional CMO Services
Fractional CMO Services for Personal Injury Law Firms
Executive marketing oversight. Not another agency. We lead your vendors, fix your intake, and make every marketing dollar accountable to signed cases.
Executive Marketing Oversight. Not Another Agency.
Most PI firms between $2M and $15M already have the vendors. SEO company. PPC agency. Maybe a TV buyer. The problem is not the vendors. It's that nobody is leading them.
A fractional CMO gives your firm a senior marketing leader without the $300K salary. At LEXGRO, that means an executive who has spent 25 years inside legal marketing. Someone who has managed the same vendors you use, in the same practice areas you serve.
We don't replace your agencies. We run point on them. Your SEO vendor, PPC agency, TV buyer, and intake team all report through one person who tracks one number: signed cases.
What We Oversee as Your Fractional CMO
Every channel. Every vendor. Every dollar. All accountable to signed cases.
Strategic Growth Planning
Market analysis, competitive positioning, budget allocation, and quarterly growth roadmaps. Every recommendation ties back to your cost per case and signed case volume.
Full-Channel Media Planning
We plan and oversee your entire media mix. Every channel has a defined role, budget, and performance target.
Vendor and Agency Alignment
Every vendor gets a scorecard with targets. We run monthly reviews, grade performance against those targets, and flag underperformers. If a vendor can't hit the numbers, we replace them.
Intake and Conversion Oversight
Your marketing brings in calls. We track whether those calls become signed cases. Response time audits, call scoring, and intake process reviews that find where leads fall through.
Media Channels We Oversee
3-Phase CMO Process
A structured path from diagnostic to scale. No month-to-month experiments.
Executive Diagnostic
Full audit of your market, vendors, intake, website, and ad spend. We use LEXXLY to map where you stand against every competitor in your area.
- Competitive market analysis
- Vendor performance review
- Intake process audit
- Ad spend analysis
- 90-day growth roadmap
Install Strategic Oversight
We step in and run your marketing. Vendor alignment, budget restructuring, intake improvements, and priority campaign launches.
- Vendor scorecard implementation
- Budget reallocation by ROI
- Intake response time standards
- Call tracking and attribution setup
- Priority campaign launches
Scale What Works
Monthly reviews, quarterly strategy sessions, and ongoing vendor grading. We invest more in what drives cases and cut what doesn't.
- Monthly vendor scorecards
- Intake monitoring and improvement
- Quarterly strategy reviews
- Budget reallocation by channel performance
- Market expansion planning
Built for Founder-Led PI Firms Ready to Scale
We limit partnerships to 6 to 8 firms at a time.
Apply for Strategic Marketing Oversight
We review your market, your vendors, and your numbers. If it's a fit, we build your 90-day growth roadmap. No pitch. Just analysis.