Free tool

What does a signed case cost you?

Five numbers. Most firms can fill in two of them with confidence. Enter what you know and leave the rest blank — the blanks are the point.

Your numbers

Last twelve months

Total marketing spend Everything: ad spend, agency fees, vendors, sponsorships, staff time you pay for.

Total leads Every inbound contact: calls, forms, chats, walk-ins.

Qualified leads Leads that were actually a potential case — right practice area, viable claim, in your state.

We don't track this

Signed cases Signed retainers from marketing-sourced leads. Exclude referrals you didn't pay for.

We can't tie cases back to marketing

Average fee per case Your average attorney fee, not gross settlement.

Varies too much to average

Cost per signed case

$2,500

Every signed case costs you $2,500 in marketing.

$200Cost per lead

$571Cost per qualified lead

5.0xFees per dollar spent

Where your leads go

Leads1,200

Qualified420

Signed96

35.0% of leads were qualified. 22.9% of qualified leads signed.

You filled in all five. That puts you ahead of most firms we speak to. The next question is whether the number is the same across every channel — a blended cost per case can hide one channel carrying the rest.

This is arithmetic on the numbers you entered. It is not a projection, a benchmark, or a promise about what your results could be. Its only job is to show you which parts of the chain you can currently measure.

What to do with this

A blended number is a starting point, not an answer

One cost per case across all marketing tells you whether the whole operation works. It does not tell you which channel to cut, which vendor is coasting, or where in intake the qualified callers are going. That needs the same five numbers per channel, joined to your case data and kept current.

Get the per-channel version

Couldn't fill in all five?

That is the normal starting position. The assessment reconstructs the missing links from data your firm already has.

Request an assessment