Free Tool

Marketing ROI Calculator

Understand your true marketing costs and returns. Enter your numbers to see where you stand and where you can improve.

$
Include all marketing: ads, SEO, vendors, etc.
Total inquiries from all marketing channels
New clients signed from marketing leads
$
Average fee per signed case

Your Marketing Metrics

Cost Per Lead $--
Cost Per Case $--
Lead-to-Case Rate --%
Marketing ROI --%

Enter your numbers above to see your results.

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Industry Benchmarks

How do your numbers compare?

Personal Injury

  • Cost Per Lead: $150-400
  • Cost Per Case: $1,500-4,000
  • Lead-to-Case: 8-15%
  • Target ROI: 300%+

Family Law

  • Cost Per Lead: $75-200
  • Cost Per Case: $400-1,200
  • Lead-to-Case: 15-25%
  • Target ROI: 400%+

Criminal Defense

  • Cost Per Lead: $100-300
  • Cost Per Case: $500-1,500
  • Lead-to-Case: 15-20%
  • Target ROI: 350%+

Immigration

  • Cost Per Lead: $50-150
  • Cost Per Case: $200-600
  • Lead-to-Case: 20-30%
  • Target ROI: 500%+

Not Happy With Your Numbers?

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