LexxlyIQ
Know exactly which marketing dollars become signed cases.
LexxlyIQ unifies every source — Google, Facebook, TV, radio, billboards, calls and your CRM — into one clear answer: what's actually driving cases, and what each one truly costs.
The problem
You're optimizing on numbers that don't reflect reality
PI firms spend heavily across Google, Facebook and traditional media. But last-click attribution over-credits Google, hides the influence of TV, radio and billboards, and CRM source fields are typed by staff and often wrong.
A person who saw your billboard searches your name later. That case gets credited to Google.
What it is
A revenue intelligence platform built for personal injury firms
LexxlyIQ reconciles your marketing and intake data against your CRM to show true source, true cost per signed case, and the real influence of your brand and traditional media — with the numbers traceable down to the underlying cases.
What it does
Eight things it shows you
True multi-source attribution
Reconciles Google call detail, Facebook lead forms, call tracking and your CRM into one true source per signed case — not one staff-typed field.
Cost per signed case, by channel
Moves past cost per lead to what each channel actually costs to produce a signed case.
Brand Contribution Index
Measures how much your brand and always-on presence drive demand, even when the last click looks like Google.
True CPA
Scores each case for traditional-media influence and reveals the real cost per case for TV, radio and billboards.
Action Center
AI-generated recommendations, a quick do / don't / try playbook, and a what-if modeler for conversion and CPA.
Intake IQ
Scores and coaches intake calls from recordings, so you convert more of the leads you are already paying for.
Case economics and budget planner
Tie spend to settled-fee revenue and plan next quarter's budget from proven economics.
Drill into the detail
KPIs and charts drill through to the cases behind them, so you can see source, office, estimated value and status rather than just the total.
Differentiator
Brand Contribution Index
A 0–100 score estimating how much your brand and always-on presence — TV, radio, billboards, reputation, word of mouth — is driving demand. It is the influence last-click attribution cannot see.
Because someone who saw your billboard often searches your name or calls directly later, that value gets miscredited to Google or Direct. The index recovers it from four independent signals:
- Branded search behavior — growth in people searching the firm by name
- Intake self-report — callers who mention seeing or hearing the firm on TV, radio, billboard or streaming, detected in call transcripts
- Google Business Profile activity — movement in profile calls and direction requests
- Direct traffic — people going straight to your site rather than arriving through a click
Each signal is weighted and measured against a rolling baseline for your firm, so the score reflects momentum rather than raw volume. The weighting model is ours; we will walk you through how it reads for your firm on a call.
Together these give a defensible, trendable measure of brand momentum — so a firm can justify and tune always-on and traditional media instead of cutting it because it does not show up in a click report.
Differentiator
True CPA
Where the Brand Contribution Index is firm-wide, the Traditional Media Influence Score is case-level. It scores each signed case on how strongly traditional media likely influenced it, then rolls up to a True CPA — the real cost per case for TV, radio and billboard once their hidden influence is counted.
What it weighs
- When the case was signed, relative to your media activity
- Whether the caller mentioned traditional media at intake
- Branded search and direct behavior around that case's timeframe
- Tracking source and case-type patterns
It uses real settled fees where available, so True CPA reflects actual case value rather than volume. The payoff: channels that look expensive under last-click, because a TV-influenced lead arrived via Google, get credited fairly. Firms stop under-investing in media that is actually working.
On the demo
What we'll show you live
The rest is easier to understand against your own numbers than in a screenshot.
- Case-level drill-down — click a number and see the cases behind it, with source, office, estimated value and status
- True CPA by channel — what TV, radio and billboards really cost per signed case once their influence is counted
- The Action Center — recommendations, a do / don't / try playbook, and a what-if modeler for conversion and CPA
- Intake IQ — call scoring and coaching from your own recordings
- Case geography — where your signed cases actually come from
- Connection health — every integration, live, so you can see the data flowing
Integrations
Connects to the tools you already run
Advertising and analytics
Call tracking
Case management
These are the systems we connect to today. If yours isn't here, raise it during the assessment and we will tell you honestly whether it can be connected before you commit to anything.
Who it's for
Personal injury firm owners and marketing directors
And the agencies that serve them — anyone who wants to defend and optimize marketing spend with real, case-level truth.