About LEXGRO
Built because the same problem kept showing up
Twenty-five years in legal marketing, and one question almost nobody could answer.
Our Mission
Build Predictable, Durable Growth
LEXGRO helps law firms build predictable, durable growth by aligning strategy, execution, and accountability under one system. Unlike traditional agencies that operate at arm's length, we work as an embedded partner.
When you win, we win. It's that simple.
To become the most trusted growth partner in legal marketing, known for honest advice, deep expertise, and measurable results.
The Track Record
“Firms don’t overspend because they’re careless. They overspend because nobody ever showed them which half was working.”
Keith Dyer, Founder
Meet the Founder
Keith Dyer
President and Fractional Chief Marketing Officer
Keith has spent 25 years inside legal marketing, working with more than 40 law firms and managing millions in marketing spend. Across every engagement the same thing happened: a firm would ask what its marketing was returning, and the honest answer was that nobody could say with confidence.
Not because the firms were careless. Because the data lived in six systems that had never been introduced to each other, and joining them by hand cost more than most firms could justify.
He founded LEXGRO to solve that problem specifically: connect the data a law firm already has, use AI where it makes the analysis faster and more useful, and add experienced human judgment when the firm needs help deciding what to do.
Keith hosts the Circle of Trust and Law Firm CMO podcasts and speaks at legal marketing conferences.
Areas of Expertise
The name
LEX and GRO
LEX is another term for law. GRO is a play on grow. The building in the mark represents judicial architecture, with the columns doubling as growth arrows, and the arrow inside the wordmark carries the same idea.
It is a literal name for a literal service, which suits us.
What we believe
Five things that shape how we work
These aren't words on a wall. They're how we make decisions, treat clients, and hold ourselves accountable.
Most firms do not have a marketing problem
They have a measurement problem that looks like a marketing problem.
A number nobody can defend is worse than no number
Precision you cannot explain to a partner is decoration.
Capability beats dependency
If your marketing lead cannot run this without us in three years, we did it wrong.
The firm should own the truth
No agency, platform or vendor should be the sole authority on its own performance. The firm paying for the marketing should be able to see what it produced, independently.
We do not guarantee outcomes
We commit to implementation. Anyone promising you a specific reduction in cost per case before seeing your data is guessing.
"Keith knows his stuff! It's so amazing to see people who offer marketing strategy without being forced to sell you something they offer. I wish I had spoken with Keith many years ago before I blew hundreds of thousands of dollars."
"Keith and the Lexgro team are fantastic. They are dialed in with their reporting and understand what it takes to scale a practice efficiently in the personal injury field."
"Keith is an expert in law firm marketing who has a deep understanding of the issues unique to the legal industry. I had a fantastic time on his podcast and would recommend him to anyone looking to grow their practice."
"I spoke with the Lexgro team and was impressed by how well they understand law firm marketing specifically, not generic digital marketing. The conversation was strategic, thoughtful, and focused on systems, intake, and long-term growth."
"Lexgro is a fantastic partner, and easy to work with. Their commitment to delivering quality legal services makes every collaboration smooth. Highly recommended."
"Working with Keith and the LEXGRO team was smooth. I felt well prepared for our discussion and would recommend the experience to others without hesitation."
"My business partner and I just completed the taping of a podcast episode. It flowed as if Keith had prepared for days. Keith is a professional and will treat you with kindness and respect."
"The Circle of Trust Podcast provides relevant, valuable insights in how to manage, grow, and scale your law firm like a business. Definitely worth following their topics for helpful tips, especially regarding marketing strategies."
"Keith is a great guy who is definitely determined to help those around him, especially his clients!"
"Enjoyed collaborating with Keith and the rest of his team. Law firm marketing is a different beast!"
"Keith and LEXGRO are marketing experts and genuinely interested in helping law firms grow."
"Great podcast, really enjoyed participating with all the thoughtful questions and professional marketing services."
"Keith and his team are professionals who know what it takes to get the job done with results in mind."
Our Office
Wilmington, NC
300 N 3rd St, Suite 220
Wilmington, NC 28401
(336) 337-2674
Mon-Fri 9AM - 5PM ET
Start with an assessment
A structured look at your spend, your intake, and where the two stop talking to each other.