Stop Guessing.
Start Leading.
Predictable, durable growth for law firms. No guesswork. No wasted spend. No revolving door of agencies that don't understand your business.
Build Predictable, Durable Growth
LEXGRO helps law firms build predictable, durable growth by aligning strategy, execution, and accountability under one system. Unlike traditional agencies that operate at arm's length, we work as an embedded partner.
When you win, we win. It's that simple.
To become the most trusted growth partner in legal marketing. known for honest advice, deep expertise, and measurable results.
Keith Dyer
President and Fractional Chief Marketing Officer
Keith Dyer is President and Fractional Chief Marketing Officer at LEXGRO, the law firm CMO. With battle-tested strategies developed from years of hands-on implementation, Keith has helped law firms achieve consistent case generation and predictable revenue growth.
His approach combines strategic marketing leadership with practical implementation. Not just advice, but real execution that delivers measurable results.
Keith's expertise spans the full spectrum of law firm marketing: SEO, PPC, media buying, intake optimization, and team training. He has personally helped scale law firms from $3M to $11M in revenue and coaches attorneys through LEXGRO's Certified Law Firm Marketing Professionalâ„¢ program.
Areas of Expertise
The Principles That Drive Everything We Do
These aren't just words on a wall. They're how we make decisions, treat clients, and hold ourselves accountable.
Aligned Interests Above All
We succeed when you succeed. We tie our incentives to your outcomes, not vanity metrics.
Objectivity Over Ego
We tell you what works, even when it's not what you want to hear.
Execution Is the Strategy
Plans are worthless without implementation. We don't just consult. we do the work.
Accountability Through Data
We ground every recommendation in performance. We measure, adjust, and optimize.
Ethical Conduct, Always
No misleading claims. No inflated promises. No cutting corners.
Respect for People
We honor your time, your team, and your vision for your firm.
Trusted Partners Only
We only recommend vendors, employees, and tools we've personally vetted.
Professional Communication
Clear, timely, and actionable updates. always.
Intentional Growth
Growth for growth's sake is chaos. We build for scale, durability, and long-term value.
"Keith knows his stuff! It's so amazing to see people who offer marketing strategy without being forced to sell you something they offer. I wish I had spoken with Keith many years ago before I blew hundreds of thousands of dollars."
"Keith and the Lexgro team are fantastic. They are dialed in with their reporting and understand what it takes to scale a practice efficiently in the personal injury field."
"Keith is an expert in law firm marketing who has a deep understanding of the issues unique to the legal industry. I had a fantastic time on his podcast and would recommend him to anyone looking to grow their practice."
"I spoke with the Lexgro team and was impressed by how well they understand law firm marketing specifically, not generic digital marketing. The conversation was strategic, thoughtful, and focused on systems, intake, and long-term growth."
"Lexgro is a fantastic partner, and easy to work with. Their commitment to delivering quality legal services makes every collaboration smooth. Highly recommended."
"Working with Keith and the LEXGRO team was smooth. I felt well prepared for our discussion and would recommend the experience to others without hesitation."
"My business partner and I just completed the taping of a podcast episode. It flowed as if Keith had prepared for days. Keith is a professional and will treat you with kindness and respect."
"The Circle of Trust Podcast provides relevant, valuable insights in how to manage, grow, and scale your law firm like a business. Definitely worth following their topics for helpful tips, especially regarding marketing strategies."
"Keith is a great guy who is definitely determined to help those around him, especially his clients!"
"Enjoyed collaborating with Keith and the rest of his team. Law firm marketing is a different beast!"
"Keith and LEXGRO are marketing experts and genuinely interested in helping law firms grow."
"Great podcast, really enjoyed participating with all the thoughtful questions and professional marketing services."
"Keith and his team are professionals who know what it takes to get the job done with results in mind."
Wilmington, NC
300 N 3rd St, Suite 220
Wilmington, NC 28401
(336) 337-2674
Mon-Fri 9AM - 5PM ET
Ready to Grow?
Let's talk about how LEXGRO can help your law firm achieve predictable, sustainable growth.