Your PI Firm Spends $442 Per Lead on Google Ads. That Number Should Be Lower.
The average PI firm wastes 60% of its marketing budget because nobody is tracking cost per signed case by channel. A fractional CMO fixes that.
PI Marketing Is Expensive. Bad PI Marketing Is Devastating.
Cost Per Lead Is Climbing
Google Ads CPC for PI keywords runs $181 to $400+. In metros, truck accident terms hit $1,000 per click. Without a strategy, you are buying clicks that never convert.
$442 average CPL on Google AdsIntake Leaks Kill ROI
Firms that respond to leads within 5 minutes see 400% higher conversion rates. Most PI firms take hours. Every slow response is a signed case going to your competitor.
400% conversion lift from 5-min responseNo Channel Attribution
You run Google Ads, SEO, LSAs, and maybe TV. You cannot tell which channel produced your last 10 signed cases. Without attribution, every dollar is a guess.
60% of PI budgets wasted without trackingAgencies Without Accountability
Your SEO agency shows you rankings. Your PPC agency shows you clicks. Nobody shows you cost per signed case. Nobody owns the full picture.
82% report poor paid search ROIKnow Your Numbers Before You Spend
These are the 2026 benchmarks we use to evaluate every PI firm's marketing performance.
We Own the Strategy. We Fix the System.
Channel-Level Attribution
We track every lead from first click to signed retainer. You will know exactly what each channel costs per signed case, not per lead.
Budget Reallocation
Most PI firms over-invest in Google Ads and under-invest in SEO. We shift spend toward channels with better cost per signed case ratios.
Intake Optimization
Speed to lead. Call tracking. Intake scripts. CRM workflows. We close the gap between "lead" and "signed case" where most firms lose 40% of potential clients.
Vendor Accountability
We manage your SEO agency, your PPC team, your web developer. Every vendor reports on metrics that matter: signed cases, not vanity numbers.
SEO and Content Strategy
SEO delivers leads at $183 CPL with 15-20% conversion. We build the content strategy, keyword targets, and local SEO foundation that compounds over time.
Monthly Reporting You Actually Read
One dashboard. Cost per signed case by channel. Lead volume trends. Intake conversion rates. No 40-page reports full of vanity metrics.
What the Data Shows
Common Questions from PI Firm Owners
How much does a fractional CMO cost for a PI firm?
A fractional CMO costs about 70% less than a full-time hire. Full-time CMOs run $300K+ annually in salary, benefits, and equity. Fractional engagements for PI firms typically run $8K to $15K monthly for senior-level marketing leadership, strategy, vendor management, and accountability.
What results can a PI firm expect?
Industry data shows law firms with fractional CMOs grow 3x faster than firms without marketing leadership. PI firms typically see 40% lower client acquisition costs and 2 to 3x growth in signed cases within 9 months. Quick wins from intake optimization and channel reallocation usually appear within 90 days.
How is this different from hiring a marketing agency?
An agency executes tactics. A fractional CMO owns the strategy. We sit in your leadership meetings, manage your vendors, track cost per signed case by channel, and make budget decisions based on data. We are accountable for revenue growth, not activity metrics like impressions or clicks.
How long until we see results?
Quick wins appear within 90 days through intake optimization and paid channel restructuring. Significant revenue impact (300% ROI) typically materializes within 18 to 24 months as SEO, content, and referral channels compound.
Do you replace our current marketing vendors?
Not necessarily. We evaluate your current vendors against performance benchmarks. Good vendors stay. Underperformers get replaced with vetted partners from our network. We manage the entire vendor ecosystem so you do not have to.
Stop Guessing. Start Measuring.
We will audit your current PI marketing, benchmark your cost per signed case by channel, and tell you exactly where to cut waste. No commitment required.
Get a Free Marketing AuditNo contracts. No pressure. Just data.