About This Episode

Keith Dyer digs into the marketing hurdles facing personal injury firms doing $3 million to $10 million in revenue, starting with cost per acquisition and media efficiency ratio as the two numbers that matter most. He covers how high acquisition costs create cash flow problems, the risk of misallocated budgets, and how coordinating vendors and using AI can build a stronger marketing system for your firm.

Topics Discussed

Cost Per AcquisitionMarketing EfficiencyVendor Coordination