About This Episode

Anthony Bux spent 20 years in legal marketing, including running a national consumer law firm that bought 35,000 to 40,000 leads a month, before launching Sanguine Strategic Advisors in 2019 to vet vendors for attorneys. He breaks down rising acquisition costs, the intake problems that create misattribution, and the digital fundamentals, websites, PPC, SEO, and reviews, that still matter most.

Topics Discussed

Lead GenerationCost Per AcquisitionIntake Systems