About This Episode

Parker Fox left Morgan & Morgan in Phoenix to join Slater & Zurz, a 10-attorney legacy personal injury firm in Akron, Ohio, handling everything from car accidents to wrongful death. He talks about the contrast between high-spend "pay-to-play" advertising and Ohio's referral-driven culture, and how building a local network keeps the firm fighting for its clients.

Topics Discussed

Referral MarketingLocal NetworkingFirm Culture