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Episode 40
Marketing Savvy for Patent Law Excellence
About This Episode
Dan Thompson moved from chemistry into patent law and now helps lead marketing at Emerson, Thomson Bennett in Akron, Ohio. He talks about the shift from rainmaker-driven growth to firm-level marketing, the challenge of reaching the right B2B decision makers, and how LinkedIn, public speaking, and community involvement build the trust IP clients need.
Topics Discussed
Patent LawB2B MarketingLinkedIn Strategy
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