About This Episode

In this introduction to the show, host Kevin Rosenquist interviews LEXGRO founder Keith Dyer about his path from corporate telecom into legal marketing. Keith explains the biggest mistake law firms make with marketing, why chasing ROI alone can backfire, and how branding and long-term strategy work together to build predictable growth for your firm.

Topics Discussed

Law Firm GrowthMarketing StrategyPredictable Growth