Episode 9

In this episode of the Circle of Trust Podcast, hosted by Keith Dyer, CMO of LEXGRO, guest Luis Scott, founder of 8 Figure Firm, shares his journey from a background in education to becoming a legal entrepreneur and growth consultant.

Luis discusses his Nine Principles of Exponential Growth and his work with law firms. Keith and Luis dive into the concept of a 'growth budget' for law firms, discussing the balance between direct response marketing and branding, with specific budget allocations for firms of different sizes. They also explore the pitfalls of setting marketing budgets without clear goals.

The episode provides actionable insights for law firms aiming to grow sustainably or scale significantly, highlighting the importance of perseverance and strategic marketing.