Introduction

People who might want to hire you are no longer just looking through phone directories or asking friends for recommendations. Instead, they are looking online. It's very important for criminal defense lawyers to show up at the top of search results. If someone searches for "DUI lawyer near me" or "best criminal defense attorney in [City]," being at the top of the list can make the difference between a busy case calendar and weeks of silence.

SEO (Search Engine Optimization) is the key to staying competitive, creating trust, and getting leads on a regular basis. Let's look into how to make it work for you.

1. Focus on location-based keywords with a high intent

People who need aid with criminal defense frequently need it right away. Pay attention to words like:

• "Lawyer for criminal defense in [City]"

• "Best DUI lawyer [City]"

• "Lawyer for assault near me"

• "Felony defense lawyer [City]"

💡 LEXGRO Tip: Use Google Keyword Planner or SEMrush to locate search terms in your area that get a lot of traffic but don't have a lot of competition.

2. Make your Google Business Profile better

Attorneys' Google Business Profile (previously Google My Business) is the most essential local SEO tool. Update it with:

• Correct business hours and contact information

• A description full of keywords, such as "Experienced criminal defense attorney in [City] specializing in DUI, assault, and felony cases"

• Photos of the office and the team 

• Reviews from clients

3. Make website pages that are specific to each location

If you work in more than one area, make a separate web page for each one. For instance:

• "DUI Defense Lawyer in Austin, Texas"

• "Round Rock, TX Drug Crime Lawyer"

These pages will help you rank in more than one place without hurting your SEO.

4. Write blog posts that focus on cases

Content marketing makes you look like an expert. Some topics you could write about on your blog are:

• "What to Do If You Get Pulled Over for DUI in [City]"

• "Knowing Your Rights When You're Being Investigated for a Crime"

• "How to Find the Right Criminal Defense Lawyer in [City]"

Every blog post should address typical inquiries and have links to your service web pages.

5. Make Strong Backlinks

Other websites give you "votes of confidence" when they link to you. Strong backlink sources for lawyers are:

• Local news sites that write about your cases (with your permission)

• Guest posts on legal websites

• Membership lists like the National Association of Criminal Defense Lawyers

6. Optimize and Adjust

You can't just set it and forget it when it comes to SEO. Use tools like Google Analytics and Google Search Console to monitor:

• Increase in traffic

• Rankings of keywords

• Web pages that bring in the most leads

Make changes based on how well you're doing to keep moving up the search results.

FAQs

Q1: How long does it take for a criminal defense lawyer to see results from SEO?

Most law firms see big changes in their rankings in 3 to 6 months, but in areas with a lot of competition, it can take 6 to 12 months for big changes.

Q2: Should I pay an expert to perform SEO for me, or can I do it myself?

You can start with basic adjustments, but employing an SEO expert will give you a consistent plan, technical know-how, and faster results.

Q3: How can I get my criminal defense keywords to show up in a lot of different cities?

Make web pages for each city that are specific to that city, employ geo-targeted keywords, and gain links from local sites.

Want help getting to the top of search results and winning more cases?

LEXGRO can assist you in marketing your law firm and get you in front of the relevant clientele.

Set up your strategy call today and start getting the best rankings.